Landlord Update: Market Trends, Investment Insights, and Strategic Opportunities


As we enter the final quarter of the year, I wanted to share an in-depth analysis of the local housing market and how recent trends could impact your property investments. The current economic landscape is complex, bringing both challenges and opportunities for investors like you.

In addition to our market insights, it’s essential to understand how recent changes introduced in the Autumn Budget 2024 could affect landlords, with adjustments to capital gains, inheritance, and stamp duty taxes. You can read more about these changes and their potential impact on property investments here.

Another key development is the Renters' Rights Bill, which introduces significant updates to tenant rights and landlord responsibilities. For a comprehensive overview on how this may influence your property management approach, take a look at our dedicated page here.

To discuss the insights presented within this report, or for personalised advice, please contact Michael Gallagher on 0118 955 9701 or email [email protected]

Applicant Numbers Decline by 14.22%


The rental market has seen a notable reduction in applicant numbers compared to last year. The 14.22% decrease can be attributed to a mix of economic pressures and changing migration patterns.

For landlords, this signals the importance of high-quality marketing and tenant management to attract the best applicants in a competitive environment. Our team is dedicated to maintaining a robust tenant pool and ensuring your properties remain desirable even as applicant numbers fluctuate.

A graph showing

Properties Let Market-Wide Down by 3.12%


While demand remains high, the volume of properties successfully let has slightly decreased by 3.12% across all territories. This dip reflects tighter market conditions and highlights the importance of precise pricing and strategic marketing.

Our goal is to help you maintain occupancy and minimise void periods through enhanced advertising efforts and refined tenant selection, supporting a steady income flow.

A graph showing

Rental Achievements Up by 9.42%


On a positive note, rents achieved have increased significantly by 9.42%, equating to an additional £132 per calendar month for landlords. This increase underscores the strength of the rental market, even among economic challenges, and demonstrates the ongoing demand for quality housing.

By staying competitive and maintaining properties to a high standard, we can help you maximise rental yields and attract long-term, reliable tenants willing to pay a premium for well-maintained homes.

A graph showing

Strong Tenancy Renewals and Rent Increases


An impressive 76% of tenancies that renewed this year included a rent increase, with an average rise of 8%. This underscores the demand for quality rental properties and shows that tenants are willing to commit to higher rents for homes that meet their needs.

By retaining quality tenants while adjusting rents to reflect market conditions, landlords can ensure stable, long-term returns. Our team is here to support you in managing renewals strategically to maintain tenant satisfaction and maximise your rental income.

Reliable Monthly Income


In 2024, we have achieved a remarkable 98.81% rent collection rate, significantly outperforming the industry average. This high collection rate not only highlights the stability of income for our landlords but also reflects our team’s dedication to efficient and proactive rent collection practices. Reliable cash flow is essential for investment stability, and our approach ensures that you receive income consistently and on time, month after month.

Average Exchange Value Rises by 5.6%


The average property value has climbed by 5.6% year on year, marking a £23,279 increase. This growth reinforces the long-term potential of property investment in our local area, even in an uncertain economic climate.

Rising property values provide an excellent opportunity for investors to consider refinancing or restructuring their portfolios to leverage equity and invest further. For those interested in maximising the value of their investment, we’re here to offer advice on potential property enhancements and updates that can drive even greater returns.

A graph showing

Property Market: Adapting to the New Norms


The current economic landscape, with fluctuating inflation rates and changes in lending criteria, is shaping the UK housing market in new ways. Interest rates have had a significant impact on buyer affordability, driving more people to seek rental accommodations. This dynamic continues to fuel demand, though we’re noticing a shift in tenant demographics and rental preferences. We believe that strategic improvements in property offerings and management can make a tremendous difference for landlords, positioning you to capture the evolving rental demand.

Government initiatives and potential legislative shifts, such as those indicated in the Renters' Rights Bill, also bring a fresh focus to the importance of full management services. Staying informed on these regulations ensures compliance and fosters good relationships with tenants while protecting your investments.

Maximise Returns and Simplify Management


With our experience navigating market shifts, we’ve designed a management service that relieve you of the administrative burden, ensuring that your investment is compliant, profitable, and expertly managed. Here are just a few benefits our enhanced services offer:

Enhanced Tenant Screening & Retention:

Our upgraded screening process reduces turnover by securing reliable tenants who are more likely to maintain longer tenancies, helping to reduce vacancy and letting costs.

Market-Driven Pricing Adjustments:

We monitor market trends closely to adjust rental rates in alignment with the latest data, ensuring that you’re achieving the maximum return on your investment.

Proactive Maintenance & Upgrades:

By prioritising proactive property maintenance, we help preserve the value of your property, minimising unexpected repairs and ensuring tenant satisfaction.

Legal Compliance and Renters' Rights Adaptation:

We stay ahead of regulatory changes, like those in the Renters' Rights Bill, keeping your property compliant with evolving standards and ensuring a smooth relationship with tenants.

Looking Ahead


Our team is committed to supporting you through these shifts in the market. We encourage you to reach out for an in-depth conversation about how our management services can help enhance your returns and reduce risk.

We’re here to provide personalised insights tailored to your portfolio and to ensure you’re taking full advantage of current market opportunities. Please don’t hesitate to contact us to discuss the potential of your investment properties.

Contact us today

We're proudly rated excellent by our clients on TrustPilot

'Prospect' has recently helped me with selling my flat although my property was not the easiest to sell. 'Prospect' is represented by a team of enthusiastic, hardworking, professional, hardworking people who don't easily give up. I definitely recommend 'Prospect'.
- Katarzyna.

I moved to Prospect from another Agency last year after a complete refurbishment of my flat ready to let and I am so glad I made the move! I am particularly impressed with Agnese and the way she is managing my property, very efficient, always cheerful and very helpful.
- Melanie.

Prospect Estate Agency is committed to conduct our operations in a fully compliant manner. We fully support and adhere to all regulations covering the industry including The Estate Agency Act 1979, Competition Act 1998, The Consumers, Estate Agents and Redress Act 2007, Consumer Protection Regulations 2008, Sanctions and Anti-Money Laundering Act 2018, GDPR Act 2018, UK Competition Law, The Property Ombudsman Code of Practice and ARLA & Propertymark Protection.

Click here to arrange your free valuation today.